![]() ![]() ![]() Paying players were more likely to be more highly involved in SCG games in terms of play frequency and engagement with games and emphasized social interaction more strongly as a motivation for playing. Results: Paying players were more likely to be younger, male, speak a non-English language and have a university education than non-payers. Methods: This study compared the characteristics of 521 paying and non-paying Australian social casino game players who completed an online survey. Little is known about the profile and motivations of paying players as compared to non-paying players. Although few players spend money, this is sufficient to make them profitable for game developers. ABSTRACT Background and aims: Social casino games (SCG) feature gambling themes and are typically free to download and play with optional in-game purchases. ![]()
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